Released on: September 22, 2008, 4:22 am

Press Release Author: Bharatbook.com

Industry: Apparel & Fashion

Press Release Summary: Global market review of lingerie and intimate apparel has
been packaged with our latest 'Global market review of swimwear and beachwear' to
provide you with a comprehensive insight into each of these neighbouring markets at
a discounted price. Save nearly 30% by purchasing these reports together in this
package

Press Release Body:
Bharat book promotes new report on Global market review of lingerie and intimate
apparel.This report comes with the Global market review of swimwear and beachwear -
forecasts to 2013 (2007 Edition)
For more information http://www.bharatbook.com/detail.asp?id=71582

Global market review of lingerie and intimate apparel has been packaged with our
latest 'Global market review of swimwear and beachwear' to provide you with a
comprehensive insight into each of these neighbouring markets at a discounted price.
Save nearly 30% by purchasing these reports together in this package!

The reports follow the same digestible format, including all of the information
required to help companies in both industries plan their next marketing strategies.
Each report includes market definitions, a breakdown of the market by product, and
industry forecasts to 2013and 2014 respectively. The activities of the major players
are considered in both reports, including selected company profiles.

'Global market review of lingerie and intimate apparel – forecasts to 2014' (Jan 2008)

This latest edition of global lingerie report considers the state of the industry
worldwide at a time of intense company turmoil.

The first edition of this report suggested that the lingerie product group was one
of the most fiercely contested areas of clothing, with a multitude of genuinely
international brands, competing with some big-hitting private-label retailers. The
second edition showed the beginnings of genuine strategic change in the positioning
of major brands and own label retailers.

Over the last three years, this crowded market has risen in value by 2.6%, but has
seen a number of major players re-assess their market positions.

This third edition report reviews lingerie and intimate apparel worldwide, providing
another insightful analysis of the industry, including:


Market definitions
The historical and current market, 2004-2007
Market forecasts, 2007-2014
Branding, pricing and costing
Major industry events
An in-depth interview with the editor of Lingerie Buyer magazine
The major companies and brands, including Sara Lee, VF Intimates, Warnaco and Triumph
Report coverage :

Chapter 1 takes the form of an executive summary, with chapter 2 providing an
introduction.

In Chapter 3, the lingerie product sector is reviewed and redefined. This is
important because of the accelerating polarisation of the market in the developed
world between 'desirable' garments and the 'value' end of the market.

Chapter 4 looks at the total global lingerie market 2004 through 2007. The
fundamental marketing issue in the lingerie business is no longer the battle for
share that used to take place between global brands and retailers' own labels around
the world. The burning issue now is whether, if they have the will, skills and money
to compete in the developing world.

Looking forward, chapter 5 looks at where in the world we will see monetary growth
in the lingerie industry, providing forecasts to 2014 by region and garment type.

In chapter 6, brands and own label price points and price structures are reviewed.
The lingerie industry is composed of national and international own label retailers,
global and regional lingerie brands, and is supplied by manufacturers now almost
entirely from lower-cost countries, whose names are unknown to the consumer, but
important to the industry.

Moving on from economics, chapter 7 addresses the major industry events that have
happened in the last two years, and poses the questions "is it the end of the road
for the portfolio lingerie brand?" and "what concepts will drive the industry
forward?".

To help shed light on this, we conducted an in-depth interview with the editor of
Lingerie Buyer magazine, as outlined in chapter 8. This chapter also looks at
opinions of the writer himself and industry insiders.

Finally, in chapter 9, we look at how this apparel sector is likely to face new key
issues and develop in the future.

'Global market review of swimwear and beachwear - with forecasts to 2013' (June 2007)

In this second edition global market review of swimwear and beachwear it is
important to record that; sports brands are getting more into fashion lifestyle and
fashion brands are 'borrowing' sports functionality.

In terms of quantifying the market, swimwear accessory products, such as pareos,
robes, goggles and skull caps have been omitted from this report. Only by doing this
is it possible to focus on the core products of:

women's and girls' one-piece swimsuits;
women's and girls' two-piece (bikini) swimsuits;
men's and boys' swimming trunks;
men's and boys' swim/surf/beach shorts.
looks at what appears to be a resilient swimwear market, but one which still appears
to have to confront the same long term problems of:

developed world long-term ageing demographics;
affluence in parts of the world and poverty in others; and
cultural and religious barriers to the acceptance of swimwear.
Within this report you will see that the retail market for swimwear and beachwear
was estimated to be worth US$12.88bn in 2006. In unit terms, this amounted to a
market of 1.04bn pieces, which was split 49% for women, 25% for men and 26% for
children.

Included in this comprehensive study is an interview with Pamela Scott, managing
editor, Underlines and when asked Pamela about NPD in swimwear she stated, "The
future is about refinement of existing product …".

If you need to discover more about the future of the global swimwear and beachwear
market then this second edition report is the report for you.

Report Coverage :

Chapter 1
Provides an introduction to the report.

Chapter 2
Focuses on the swimwear market providing market definitions, details on sports and
fashions, market estimates and the history of swimwear is reviewed.

Chapter 3
Identifies the swimwear and beachwear market, which is valued at US$12.88bn for
2006. Addressing the fundamental market issue of the split between the developed and
the developing world.

Chapter 4
Forecasts are made for swimwear and beachwear consumption in detail up to and beyond
the 2012 Olympics - the landmark event for swimming.

Chapter 5
Moves on from economics and addresses the product, styling and fabric trends that
will drive this market forward. This chapter also contains an in-depth interview
with the editor of Underlines Magazine, the trade mouthpiece for lingerie, hosiery
and swimwear.

Chapter 6
Profiles some of the major players in this market including, Speedo, Tyr, Gottex,
Michael Kors, Catalina, Jantzen and O'Neill.

Finally Chapters 7 and 8 consider the future supply side of the industry focusing on
China and Brazil.


Table of Contents:

Chapter 1 Executive summary
Introduction
Fashion and function
The lingerie market 2004-2007
The lingerie market 2007-2014 and growth opportunities
Lingerie branding, pricing and costing
Recent industry events
A conclusion and a question

Chapter 2 Introduction
Bra wars
Report coverage

Chapter 3 Market definitions
Fashion and function
Lingerie garment definitions
Geographical definitions
Monetary valuations

Chapter 4 The market, 2004-2007
The 2004 lingerie market
The 2004 world lingerie market by garment type
Regional market data
Average prices and review of lingerie market value
The 2007 lingerie market
The 2007 world lingerie market by garment type
Regional market data
Average prices and review of lingerie market value
Growth, 2007 over 2004

Chapter 5 Market forecasts, 2007-2014
The 2007 world lingerie market
The 2014 world lingerie market by garment type
Average prices and review of lingerie market value
Lingerie’s hot growth opportunities

Chapter 6 Branding, pricing and costing
Retail own label, brands and anonymous lingerie
Pricing and retail formats
Price points
Price points and market share
Filling in the price-fashion matrix

Chapter 7 Major industry events
Sara Lee
VF Corporation
Warnaco
The end of portfolio lingerie brands?

Chapter 8 Interview with Lingerie Buyer
The Lingerie Buyer interview
it commentary

Chapter 9 Companies and brands
Après Sara Lee Europe
VF Intimates Division
Warnaco
Triumph International
Eveden (Fantasie)
Agent Provocateur
A conclusion and a question

For more information kindly visit: http://www.bharatbook.com/detail.asp?id=71582



Global market review of swimwear and beachwear - with forecasts to 2013:

Chapter 1 Introduction
Themes
Report coverage

Chapter 2 The swimwear market
Market definitions
Swimwear and beachwear for serious sport and serious fashion
How many swimsuits does a woman need?
Market estimate data
Swimwear and society

Chapter 3 The swimwear market, 2003-2006
The world swimwear and beachwear market, 2003
Regional swimwear and beachwear markets, 2003
Population, 2003
Consumption per person, 2003
The market in units, 2003
Prices, 2003
The market in US dollars, 2003
The world swimwear and beachwear market, 2006
Headline market information
Population, 2006
Consumption per person, 2006
The market in units, 2006
Prices, 2006
The market in US dollars, 2006
Brands, private-label and anonymous (no-label), 2006

Chapter 4 The swimwear market, 2006-2013
Headline market information, 2006
Headline market information, 2013
Population, 2013
Consumption per person, 2013
The market in units, 2013
Prices, 2013
The market in US dollars, 2013
Growth 2006-2013
Percentage growth of units, 2006-2013
Timeline trends and shares, 2003-2013

Chapter 5 Swimwear market direction and trends
Long and short-term marketing of swimwear
Lycra
Market direction and drivers
The ageing population in the developed world
The personal interest in body-care, body-tone and body-flaunt
Interview with Pamela Scott, managing editor, Underlines
It’s conclusions from the Underlines interview (15 future fundamentals)

Chapter 6 Brand and company profiles
Speedo
Tyr
Gottex
Michael Kors
Catalina
Jantzen
O’Neill

Chapter 7 Supply
Estimates of the value of supply
China

Chapter 8 The Brazilian swimwear industry
The Brazilian body image
Brazil textiles, an unknown giant
The Brazil label
Brazil: textile clothing and swimwear facts and figures
Population, production and employment
Swimwear
Swimwear details
Brazilian swimwear future prospects
More about Brazil in Europe
The domestic market: where and how do Brazilians buy beachwear?
A few Brazilian brands
Amir Slama
Lenny, a chic paulista with carioca soul
Água de Coco
Cia. Maritima
Groupo Aguia

for more information kindly visit: http://www.bharatbook.com/detail.asp?id=71582


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Contact Details: Bharat Book Bureau
207, Hermes Atrium, Sector 11, PO Box.54,
CBD Belapur, Navi Mumbai - 400 614, India.
Phone : +91 22 2757 8668 / 2757 9438
Fax : +91 22 2757 9131
E-mail : info@bharatbook.com
Website : www.bharatbook.com